This actually very close to the message we got at the Thune rally from Laura Ingraham. This is the moment, this is the year we can win, and we just have to go the extra step to make it a reality.
Which brings me to the point of my post - you may not live near a beach but in the Midwest there are a LOT of cowboys and they identify more with one of their own than a huffy French poodle from Boston.