This is the "x" factor that potentially will make the big difference for Bush. No one is adding this "special sauce" to their polling. According to the Economist magazine (it would take a publication from the UK to tell us what the MSM will not about the voting public), evangelical Christians are one of the largest, most active voting blocks in the US. They didn't like W.'s DUI surprise, so they stayed home in 2000. They showed up again in 2002 and changed the Congressional landscape. In Missouri alone, a border/former battleground state, they comprise 36% of the voters.
We can only pray that there is not another October surprise which will turn these people off. I am optimistic that the religious march on Washington in the next few days will help solidify W's support nationwide.