That figure should be flipped, IMHO, but, nonetheless, these are the two states where they should be with their resources to blanket the airwaves thoroughly in all of the TV markets.
Their efforts are especially important now,,,,since the democrats are having some success trying to silence/censor the POW's in STOLEN HONOR!!!
I dunno. With the way things are looking up in some smaller Gore states like New Mexico and Iowa, Bush needs to win either Ohio or Florida (or Pennsylvania), not both. So if one thinks we're more in danger of losing Ohio, it might make sense to spend more money solidifying Florida.
Also I bet they've done some research into how receptive each state will be to the polling, demographically and so forth. Perhaps these ads will have more appeal to the old Floridians? and anti-Commie Floridians?
I assume there's some method there since the Swifties seem to know what they're doing :)
I agree with the Swifties choices and ad-purchase amounts
What they will help do is cement Bush's lead and keep it from
eroding with the last minute slimeball attacks and dirty tricks
we KNOW will come.
The RATS don't have 10,000 election attorneys spread around
in mostly those two states just to assure voters. They are
there to MAKE trouble.
And Florida was their particular sore spot last time. They
will give their left arm to win there. It would be their
vindication and trophy.
LOTS of military serving in Florida...MILLIONS of retirees, too.
Ad time is likely more expensive per minute in Florida than Ohio which would account to the $ difference.