it may appeal to mugwumps. Many people think they must agree with EVERYthing a candidate is for or has done or promises to do.
This reminds them that one has to look at the aggregates, and then make the right choice.
Certainly, if you break done the components of John Kerry's actions and talk and promises, they fall lopsided on the minus side.
The only things on Kerry's plus side are the things he'd been on both sides of...of course, that makes that side pretty heavy too...but you cancel out everything that is mirrored on the other side...and you're down to about one item. "Just Kerry".
That's enough to scare the bejeebers outta ya.
Even Teddy reluctantly sided with the mugwumps at one time, as he was beginning his political career. Of course it's hard to side with them, since their name means their mug is on one side of the fence and their wump on the other. What do you wanna bet Kerry votes for Bush, then against him?