Coors seems to have undercut his support from social conservatives with his company's sponsorship of some pretty far-out, leftwing activities. He was, in my opinion, terrible on their Meet the Press debate. But still, these people who voted for Bush but not Coors should have looked at the big picture; a vote for Salazar or not for Coors is a defacto vote for the type of awful judge that will thwart social conservatives at every turn. Salazar can comfortably vote with the Left for the next 4 yrs or so before he has to worry about moderating his record.
The catagory of social conservative is pretty broad. I'm a social conservative. It concerned me that Coors Brewing Company has made some off the wall decisions in regards to their business dealings with the "gay community", but frankly, its none of my business. I believe many Christian conservatives had serious reservations with Pete Coors. OTOH. Coors ran on a pro-military/anti-terror, tax reform, pro-life, pro-family, anti-gay marriage agenda. He isn't a professional politician and at times that was painfully obvious during the campaign. Coors was a weak candidate, running against another weak candidate, Ken Salazar. Even though Salazar is more of a moderate Democrat and not a flaming liberal, I'd rather have Coors in the Senate. Actually I voted for Bob Schaffer in the primary and thought he had a shot at beating Salazar.
Time to move on.