Tom Tancredo has ZERO name recognition.
Tancredo has principles to get his base fired up.
He is right on values, immigration, etc......
And he will carry Cali-Freek-onia. Since I am an immigrant and Californian, the biggest problem in our states is Illegal Aliens. Most people, even HISPANICS are sick of it. It is win win issue for our party. I don't know why my fellow Republicans don't raise this issue in elections.
Name recognition isn't the problem. That'll come with early-primary success. Remember Bill Clinton? Howard Dean? Hell, John Kerry was probably only about hitting 10% name recognition in 2002.
Tancredo's biggest challenge is that he does not hold statewide office. That's much more important than name recgonition.