I don't think they can compete with Dunkin Doughnuts in the northeastern states.
Dunkin' Donuts are my favorite. Kripsies taste like crap. And the new store they opened in my area has an empty parking lot after nine months of operation. Part of the reason may be the lack of hygiene I witnessed by some of the workers. They wear those plastic throw away gloves to keep food handling germ free. But they are wearing the gloves when they make change and clean off the tables and wipe down the counters after spraying them with some cleaning chemical! Barf