Sooner or later they will figure out the problem is not in the presentation, it is in the message.
IN 2008 the CNN contracts with cable companies are up. Today CNN is paid 25 cents a month by the cable companies for every cable subsribers. Fox is paid nothing.
If CNN does not fix its problems by 2008, it will lose that 25 cents and Fox will get it.
Then Fox will be able to afford the number and quality of reporters needed to really increase its viewership. CNN will lose the money to have on the scene reporters.
CNN will be a dead duck if they do not figure it out by 2008. If they do not get it right, they may find themselves haveing to switch formats. Perhaps CNN could compete with the food channel.
If CNN does not fix its problems by 2008, it will lose that 25 cents and Fox will get it.
CNN management does not seem to care about money. They seem to be on a mission to promote their point of view, whatever the cost. That's why they just keep trying to repackage the
ideology; changing the faces, the formats, and the managers but never the storyline.
"Then Fox will be able to afford the number and quality of reporters needed to really increase its viewership".
agree with your post overall, but doesn't this sentence imply that 'presentation' IS important?