The latter. It's a quasi-superstitious thing where if someone gets his prayer answered, he is supposed to then publish thanks. Or vice versa. I've seen it where you're supposed to publish something for 9 days straight and then you get your "wish."
Like I said, there are legitimate prayers and saints. And then there is superstitious stuff. There is no magic way to get what you want, be it publishing a classified or burying a statue.
SD
Thanks.... I've always wondered about it and never known who to ask!