I manage online bidding for a company...we advertise on many search engines.
We advertise on Google using keywords. Bidding is competitive, but when I google "Geico", their site comes up first and they are not bidding for that position on the main page.
Google is doing them a favor...unlike Yahoo, Altavista, and a host of other search engines, the mainpage sites listed are self edited by Google and you can not "pay" for that position.
You can "pay" to position yourself in the top of the page ads, or side of the page ads.
Geico should thank Google, not sue them. Google could demote them to 3rd or 4th page in their "free" listings if they wanted to.
"Geico should thank Google, not sue them. Google could demote them to 3rd or 4th page in their "free" listings if they wanted to"
This made me think of how much influence Google has on other's research...