[TChris]

Geico has no standing in that they themselves use Meta-Tags to elevate their 'match' on search engines like Google

This is a sidebar, but Google's technology is unaffected by Meta tags, because its rankings are based on how many other sites contain links to yours, not on a word count from your HTML. There are ways to artificially inflate the rankings, of course, but Meta tags wouldn't do it.

[BlueNgold]

Google does use tags and embedded language to define content. Their ranking may be based on more discreet information, but a link from 'netquote' doesn't in and of itself define Geico as Geico the Auto Insurer.