I suspect Porsche got a bad culture rap in the 80's-90's.
We had a young engineer, a recent graduate, show up in a new black Porsche.
People constantly ribbed him..making wiping-the-finger-up-the-nose gesture to him, explaining that they had a big party this weekend, and did he have an 8-ball hanging around, etc., others were asking for rentals of women.
He finally left and found a job somewhere else.
Porsche is in a bad spot. They make most of their money from SUVs now. The Boxster is seen as a "chick car". They make too many 911s to command the price of exclusivity (except for the turbo, GT2 and GT3), and a $48K Corvette runs head to head with it - for $25-30K less.