Seems to me that times of crises are exactly when it is easiest to organize people into some movement meant to deal (or at least claiming to deal) with the crisis. It's times of calm and prosperity that people feel less inclination to take action.
A true intellectual would at least consider that maybe, just maybe, people in the Heartland believe that they DO vote their economic self interest when they vote Republican. Mr. Franks, predictably, makes the intellectual error of assuming the very point at issue.