You assume the Crouchs are not frauds themselves. Your overall trust in them might be a bit misplaced. I am not going to say that all of their programming is unBiblical, because some of it is very Biblical; but much of it is not. And I would not be quick to disparrage any of their employees without knowing them as individuals.
I don't know that all their programing has to even be religion. They can promote twinkies on a non-religious program and I don't think they would have broken a commandment.
I do think they consider real all the programing put forth as ministry though.
By the way, the Crouch's are not frauds. My own mother volunteered down in Tustin as one of the people who prayed with and for those that called in. She and much of her prayer community from church and others volunteered when it was close to nothing.
They are very real and sincere people despite how surreal it can all seem sometimes.