In this case I don't think that they needed to hire anyone, as the pro-marriage initiatives are wonderful and can stand on their own without any help. Beyond that, you have all sorts of Conservative columnists, talk radio hosts as well as naturally charged-up people who will simply WANT to talk positively about it because they believe in it.
Getting money mixed up with this at all was a bad idea....it was unnecessary to promote the programs and they should have known that the Left would eventually dig it up and twist it into an overblown and irrelevant scandal....twisting the facts at every opportunity. They should have known to stay miles away from anything like this, even if what they were doing was completely legal. Anyone could have told them that it was an accident waiting to happen..
I agree with you but all governments do is collect money and spend money.... thats how they operate and my bet is that this is how its been done in past administrations also