Well, here's the inside scoop -- there are few luxury items, upscale products, including liquor, cars, clothing, beer, hotels, airlines etc. that don't market to gays one way or another. And there are virtually no products with any significant ad budget that doesn't market to blue state liberals...
There is a difference between running the exact same ad in all magazines and creating a specific themed ad.
(I find it histerical that AmEx is marketing using a homosexual given that homosexuals die so young and american express has to be paid in full each month)
For the forseeable future I don't see how any straight man can drink a pepsi after their explicitly "gay" commercial during the superbowl.
It really is too bad that all the "madison avenue" ad power is concentrated in NY.