If it doesn't say Wrangler on it I don't wear it, other than the one pair of Carhartt's I have while my Wranglers ( 10 pair ) are getting starched at the cleaners.
You haven't seen beauty until you've seen the right cowgirl in a pair of Cruel Girl or Rockies ( old style not that new relaxed sh_t ). Mmm... Mmm... good.
I'm with you. I just don't starch mine anymore. And I wouldn't wear them to anything dressier than 'Texas Casual'.