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NYT: Your Mercedes Is Not Armor-Plated? How Declassé!
New York Times ^ | August 15, 2004 | MARK LANDLER

Posted on 04/12/2005 6:04:15 AM PDT by OESY

MUNICH, April 6 - Striding through the parking lot next to his factory, trailed by smoke from his Cuban cigar, Johann P. Ackermann gestures toward a black Mercedes-Benz sport utility vehicle. The roof, hood, and doors on the passenger side are punched in, as if by a giant fist. The internal screws that roll down the windows are embedded in the metal of the doors.

"A bomb exploded right next to it," Mr. Ackermann said. "Destroyed a building. But everybody in the car lived."

He delivers this sales pitch in a brusque, homicide-detective patter that somehow seems perfect for the product. Mr. Ackermann has got to be one of the world's few car dealers who moves his merchandise by showing it riddled with bullets, or twisted and singed by bomb blasts.

Mr. Ackermann, 57, and his sons own a company here that makes armored cars. It is a growth industry, with booming markets in Iraq, Afghanistan, Saudi Arabia and any number of other dangerous places, where a simple journey from point A to point B can be a lethal experience.

Increasingly, the vehicle of choice for this adventure travel is a German luxury sedan clad like a panzer. One can buy such a fortress-on-wheels directly from the company, or from an outfit like Mr. Ackermann's, which buys cars from dealers and puts on the armor plating itself.

Mercedes-Benz, BMW, and Audi are status symbols for the security-minded, just as they are for ordinary drivers. Even people who are not in any real danger covet armored models, in the same way that a Russian oligarch or a Hong Kong tycoon might collect bodyguards.

"One-third of the people who buy these cars are under threat, one-third think they are under threat, and one-third want to be in the first two categories," said Mr. Ackermann, pointing out photos of former customers, among them Frank Sinatra and the magician David Copperfield.

Cars like the bomb-scarred Mercedes that sits in Mr. Ackermann's lot, waiting to be fixed, used to be a rarity. He said it belonged to a Slovene industrialist, who was the target of an attack last fall. The man was away from the car at the time of the blast; his guards, who were inside, survived with minor injuries.

Just as terrorism in the Balkans added to the business, the Iraq war has turbocharged it. Car bombings, ambushes, even attacks by rocket-propelled grenades occur regularly in Iraq, and they demand a heavier level of protection than the lightly armored limousines normally used by fearful celebrities or Latin American industrialists.

"Iraq is a very important market for BMW right now, but it has nothing to do with the regular market, because we view it as a temporary phenomenon," said Michael Gallmann, a former German Army officer who heads the division at BMW that produces armored vehicles.

With governments, private contractors and news organizations all clamoring for cars to protect their employees, the wait for an armored car can be long. Most used vehicles have already been snapped up, and the Germans turn out only 10 or 20 new sedans a month. Even the sticker price of $425,000 for a limousine - $142,000 for an S.U.V. - has not curbed the demand.

The supply is also affected by changing security needs. The Toyota Land Cruiser, an S.U.V., was popular in Afghanistan. But many customers stay away from American or Japanese S.U.V.'s in Iraq because they have come to be associated with the foreigners who arrived alongside allied troops and are less common on the streets than German sedans, which have been around for some time. For BMW, Mercedes, and Audi, armored cars are a referral business. They do not advertise these vehicles, which are produced on high-security assembly lines and stored under lock and key.

The carmakers say they have to be discreet because of their rarified and risk-prone clientele. But they are proud of the engineering and the exotic gadgetry that goes into the cars. At times, their secrecy seems calculated to lend a James Bond-like mystique to the business.

The best publicity they can get is on the evening news. Last month, Anatoly B. Chubais, the architect of Russia's privatization in the 1990's, was ambushed on his way to work in an armored BMW. After detonating a bomb, gunmen raked the car with bullets, damaging the hood, windshield and right front tire, but not disabling it. Mr. Chubais was unscathed.

Even bad publicity does not seem to hurt. Mercedes remained the undisputed leader in armored cars even after a terrorist attack in 1989 in which the chairman of Deutsche Bank, Alfred Herrhausen, was killed near his home when a bomb hidden a child's knapsack blew apart his armored Mercedes.

Mercedes has been building "special protection" cars since 1928. One of its earliest models, a 1935 behemoth, the Grand Mercedes, was better known as Emperor Hirohito's limousine. (Hitler had something like it.)

BMW, with 30 years of experience, is a relative newcomer. But it has ambitions, as the ceremonial flag holders on its cars attest. "We want heads of states to be driven in BMW's," Mr. Gallmann said.

In a locked garage, he showed off an armored limousine once used to chauffeur the prime minister of Bavaria, Edmund Stoiber. It weighs 7,800 pounds but goes from 0 to 60 m.p.h. in 7.5 seconds. With windows more than two inches thick, it can withstand rounds from an M-16 or an AK-47.

While these cars have handy storage for machine pistols and an optional smoke machine to obscure the car during gun battles, BMW says they are meant to be defensive vehicles, not weapons.

It also says the protection in its cars is more sophisticated than that of outside companies like Mr. Ackermann's. His company, Alpha Armoring, basically puts an armor cage around the seating area. That can be cumbersome for people climbing in and out of the car.

So what? asked Mr. Ackermann, as he rapped his knuckles on an armor plate being lifted into a Mercedes. "My philosophy is, it's better to have a bump on your head than a bullet in your head."


TOPICS: Business/Economy; Culture/Society; Extended News; Germany; News/Current Events; Russia
KEYWORDS: afghanistan; armor; audi; balkins; bmw; iraq; mercedes; saudiarabia; toyota
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A BMW security car at a Munich test center. Armored cars
can be bought, or normal sedans can be outfitted.
1 posted on 04/12/2005 6:04:17 AM PDT by OESY
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To: OESY

Wonder how bad the gas mileage is on those babies?


2 posted on 04/12/2005 6:08:08 AM PDT by PBRSTREETGANG
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To: OESY
A fortune but hey you can't put a price on a human life. Fortunately most of us will never have to live in fear with being marked for death by our enemies. If you're rich or famous and usually both, that comes with the territory. Naturally in that event, you will want the best that money can buy.

(Denny Crane: "Sometimes you can only look for answers from God and failing that... and Fox News".)
3 posted on 04/12/2005 6:10:34 AM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives On In My Heart Forever)
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To: PBRSTREETGANG
"Wonder how bad the gas mileage is on those babies?"

Even the sticker price of $425,000 for a limousine - $142,000 for an S.U.V. - has not curbed the demand.

I'd venture to say that if you can afford a six-figure automobile, higher fuel consumption is not an issue. ;)

4 posted on 04/12/2005 6:10:54 AM PDT by Constitution Day
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To: PBRSTREETGANG
If you pay $425,000 for a car, gas mileage is the furtherest thing from your mind.
5 posted on 04/12/2005 6:16:04 AM PDT by Lokibob (All typos and spelling errors are mine and copyrighted!!!!)
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To: OESY

Pretty good deal. First the Euros sell the Muslims weapons, rocket launchers, semtex, and cars for suicide bombers to blow themselves up in. Then they sell them the armored cars to survive these weapons. Then they laugh all the way to the bank, while puffing on their Cuban cigars.


6 posted on 04/12/2005 6:19:52 AM PDT by Cicero (Marcus Tullius)
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To: goldstategop
Fortunately most of us will never have to live in fear with being marked for death by our enemies

You might argue that we (collectively) already are (Al Queda, NK, for example), but they're unlikely to riddle any of our personal cars with bullets.
7 posted on 04/12/2005 6:20:25 AM PDT by babyface00
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To: Lokibob
If you pay $425,000 for a car, gas mileage is the furtherest thing from your mind.

I'm certain of that.

I can't, which is why it was on mine.

8 posted on 04/12/2005 6:21:01 AM PDT by PBRSTREETGANG
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To: OESY
One of its earliest models, a 1935 behemoth, the Grand Mercedes, was better known as Emperor Hirohito's limousine. (Hitler had something like it.)


1937 Mercedes-Benz 770 K Grand Mercedes Open Tourer

9 posted on 04/12/2005 6:22:23 AM PDT by martin_fierro (¡Eso es Queso!)
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To: OESY
Now this is an armored car.


10 posted on 04/12/2005 6:25:25 AM PDT by finnman69 (cum puella incedit minore medio corpore sub quo manifestus globus, inflammare animos)
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To: finnman69; Alberta's Child

Yo, AC! Maybe I should put a .50-cal on my F150, no?

;-)


11 posted on 04/12/2005 6:30:28 AM PDT by rdb3 (To the world, you're one person. To one person, you may be the world.)
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To: Constitution Day
optional smoke machine to obscure the car during gun battles

Queue the Bond music.....

12 posted on 04/12/2005 6:31:41 AM PDT by stainlessbanner
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To: stainlessbanner

Now make one that floats, and Ted Kennedy will corner the market.


13 posted on 04/12/2005 6:47:29 AM PDT by boofus
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To: OESY
Increasingly, the vehicle of choice for this adventure travel is a German luxury sedan clad like a panzer.

I bet the fuel economy on this car sucks, I'm sure Arianna Huffington and her friends will drive these, but the NYT would want ordinary people to take public transportation or drive and underpowered unairconditioned hybrid.

14 posted on 04/12/2005 6:51:05 AM PDT by Paleo Conservative (Hey! Hey! Ho! Ho! Andrew Heyward's got to go!)
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To: rdb3

That's called a Technical. The Iraqi opposition used them against our tanks, with predictable results.

D


15 posted on 04/12/2005 6:58:55 AM PDT by daviddennis (;)
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To: OESY
"With governments, private contractors and news organizations all clamoring for cars to protect their employees,"

For some reason, I have the distinct impression that "news organiztions" are quite vocal that average citizens, who cannot afford these armored cars, should be denied guns for self-protection.

16 posted on 04/12/2005 7:00:41 AM PDT by gatex
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To: Paleo Conservative

My mercedes has treads instead of wheels. It cost me $100,000 extra but it's the only one in the world so it's worth it. I did get a bill for ripping up the parking lot at Wal-Marts last week, but as I always say, money is just paper. S/off


17 posted on 04/12/2005 7:03:13 AM PDT by USS Alaska (Nuke the terrorist savages - In Honor of Standing Wolf)
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To: daviddennis
IIRC, it was the Somalis that had a fondness for "technicals" - which were cobbled-together Road Warrior-type hack-jobs, not the remote-joystick-controlled high-quality products from Ibistek.
18 posted on 04/12/2005 7:12:35 AM PDT by ctdonath2
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To: OESY
Be sure to check out O'Gara-Hess for the best in Bondian tricked-out armored luxury cars.
19 posted on 04/12/2005 7:14:33 AM PDT by ctdonath2
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To: OESY
Increasingly, the vehicle of choice for this adventure travel is a German luxury sedan clad like a panzer.

If I were worried enough to buy an armored car, I would choose something less conspicuous than a German luxury sedan. Perhaps a plain-vanilla minivan, SUV, or pickup truck.

20 posted on 04/12/2005 7:44:30 AM PDT by Logophile
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