$28K is probably at least the median income for an individual even in Hawaii. But when the union tells its story, the median is $100,000 -- or should be. Or it is the median household income. Or the median income for a household of four. Or the median for the top half of the population. Always some bogus statistic because the education is so bad nobody can tell the difference! -- and the writing in the newspapers is always this kind of obfuscation for corruption.
The only data I can find on a quick search is from the Bureau of the Census which gives a (2003) median income of $71,320 for a family of four. I really don't think $28K is going to hack it.