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MS Taps Bloggers to Promote Longhorn
BetaNews ^ | May 2, 2005, 11:58 AM | Nate Mook

Posted on 05/02/2005 12:13:45 PM PDT by shadowman99

In a Web log post announcing the Team 99 restart, Microsoft evangelist Robert Scoble explained the team's history.

"Longhorn got its name from the bar that's between Whistler and Blackcomb up in British Columbia. 99 is the road you drive from my house to get up to the Longhorn bar. So, Team 99 is the team that'll take us to Longhorn's launch," he said.

Scoble also provided some details, but admitted Microsoft was in the early stages of planning Team 99 and no formal process was established. "All will need to sign NDAs cause there are things in Longhorn that we don't want to leak out, but they'll be your proxies. They'll tell us where we're screwing up, what we're doing well, and will be world's top authorities on Longhorn."

"All members must be bloggers," Scoble added.

The creation of Team 99 follows a black eye Microsoft took last week during its yearly WinHEC conference in Seattle. The company invited top bloggers and Windows enthusiasts to get the first peek at Longhorn in over a year, but the release was largely met with criticism and disappointment.

Furthering the frustration among attendees, Microsoft ordered all screenshots of the Longhorn build taken down, citing a clause in the beta licensing agreement. "Microsoft has handled this situation extremely poorly, and it's not appreciated," enthusiast Paul Thurrott wrote in his Web log. "Way to throttle back the enthusiasm even further, guys."

But Jupiter Research senior analyst and Microsoft Monitor author Joe Wilcox questioned whether Team 99 is the right approach to heal the rift between Microsoft and its loyal fans.

"Microsoft is right to court enthusiasts, but I don't believe that a structured Team 99 is the right approach," said Wilcox. "At one time enthusiasts were the greatest Windows evangelists, and Microsoft courted them with user group programs and free software. Those efforts have all but disappeared and the free software incentives along with them."

"Blogs could be a highly effective way of evangelizing Longhorn, but I wouldn't recommend creating an orchestrated team of outsiders, presumably bloggers, as evangelists," added Wilcox. "The best evangelism will occur naturally, from people truly excited about the software."


TOPICS: News/Current Events; Technical
KEYWORDS: computers; lowqualitycrap; ms
I thought Bush2000 and Golden Eagle (our local team 99 residents) might like to know they have some job security in the foreseeable future.
1 posted on 05/02/2005 12:13:48 PM PDT by shadowman99
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To: shadowman99

"Longhorn got its name from the bar that's between Whistler and Blackcomb up in British Columbia"

Now how many of you knew that...

They also filmed the Coca-Cola add "Santa Packs" up at Whistler

A little BC, Canada trivia for you...


2 posted on 05/02/2005 12:21:42 PM PDT by MD_Willington_1976
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To: ShadowAce; rdb3; chance33_98; Calvinist_Dark_Lord; Bush2000; PenguinWry; GodGunsandGuts; ...

3 posted on 05/02/2005 12:22:45 PM PDT by shadowman99
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To: shadowman99

Maybe they ought to get some of the guys from the Longhorn bar to beta test it. They don't need free software, just free booze.


4 posted on 05/02/2005 12:27:58 PM PDT by SlowBoat407 (Funny - I can't seem to update my system to Tiger Direct...)
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To: shadowman99
"Microsoft courted them with user group programs and free software. Those efforts have all but disappeared and the free software incentives along with them."

Cheap bastards! MS isn't going to build enthusiasm by having bloggers blab about Longhorn. Users have to get their hands on the software.

And it's not like MS hasn't spent big bucks on release events before. I attended one for Office 2003 a couple of years ago. They must have spent beaucoup bucks on that one - free food, free workshops, free fully-working software. When did Gates run out of money?

5 posted on 05/02/2005 12:33:19 PM PDT by LibFreeOrDie (L'chaim!)
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To: shadowman99

The graphics portion of Longhorn is the most interesting to me. Weaving in 3d hardware is non-trivial and could cause problems with older apps. I haven't run Longhorn but from some of the descriptions I've read, the 3d layer is very high level. This usually results in a piggy implementation.

I don't think that LH will have a true 3d interface and I've never seen a useful one. I'm not smart enough to come up with one myself but I have thought about it quite a bit. My apps use the 3d hardware but mainly to produce a 2d display at very high speed. Designing a useful 3d interface might require a completely different method of interfacing to a computer. Having things partially or totally obscured in a 3d world limits the "discoverability" of the interface.


6 posted on 05/02/2005 12:38:13 PM PDT by mikegi
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To: LibFreeOrDie

Never trust a new software suite or operating system until after at least the first service pack is out.


7 posted on 05/02/2005 12:38:26 PM PDT by TXBSAFH (Alcohol, Tobacco, and Firearms, who's bringing the chips?)
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To: TXBSAFH

Free is free, and besides, I'm a tech writer who's used to working with buggy software. (I do NOT use Word to write documentation!) ;^)


8 posted on 05/02/2005 12:41:47 PM PDT by LibFreeOrDie (L'chaim!)
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To: LibFreeOrDie

I do not mind it for a test or play system. But for serious work I want something I trust.


9 posted on 05/02/2005 12:43:15 PM PDT by TXBSAFH (Alcohol, Tobacco, and Firearms, who's bringing the chips?)
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To: shadowman99

3rd-rate software given away free is still 3rd-rate software.

Go Linux and don't look back, you'll be turned into a pillar of viruses.


10 posted on 05/02/2005 12:58:26 PM PDT by wvobiwan (United Nations = World-wide Criminal Organization)
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To: shadowman99
Longhorn got its name from the bar that's between Whistler and Blackcomb up in British Columbia.

all american choice for ms shills is named after a canadian bar.....

11 posted on 05/02/2005 1:04:17 PM PDT by N3WBI3
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To: wvobiwan

I've been with Linux since RedHat 5.1


12 posted on 05/02/2005 2:00:51 PM PDT by shadowman99
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To: shadowman99
I thought Bush2000 and Golden Eagle (our local team 99 residents) might like to know they have some job security in the foreseeable future.

Don't work for Team 99 or Microsoft in any capacity, but my job security is looking pretty good these days. Thanks.

13 posted on 05/02/2005 3:12:16 PM PDT by Golden Eagle (Team America)
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