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Further, I think the Pew analysis misses a very significant breakdown category--faith.

My suspicion is that we are looking at another way to phrase the "socially conservative/economically liberal" position of not only genuine Conservatism, but genuine Christianity.

Madison Avenue has long been a target of thinking Catholics, some at extremely high levels in the Church. Consumerism/materialism debilitates society.

Yeah, I have to agree with you that the Pew research center only addressed religion as an afterthought. My guess is that this group with strong conservative, Judeo-Christian values although tend to be economically moderate would be in the "pro-government conservatives." I would also fall into that group as well in better times. Then again, you cannot always fit everything that a person is into a rigid classification, like right now, I'm in the "Disaffected Group," but I follow the news almost religiously. My grade school buddy is the same as me, "Disaffected" but he falls a little better there, he never follows the news. So the poll isn't always 100% accurate but I do have to say it does a fairly good job.