Typical 'from the heart' PC mush - I'll guarentee that no one who works at Apple or Pixar that 'follows their passsion' in a way that doesn't directly contribute to company profits is out the door very, very quickly. One doesn't make it to the top of ANY corporation without a lot of personal sacrifice - if they are married - their kids and wife pay the price, if they are single - the price is paid in personal relationships - financial and professional success doesn't come easy, anyone claiming otherwise is lieing. That said, everyone has the opportunity to decide what is most important to them - just don't pretend that there are tradeoffs - yes, Rush says he loves his work - whick I don't doubt. His career has paid off for him tremendously in terms of wealth and influence but at least part of the personal price has been three marriages. Jobs is just massaging the mush in those skulls to make sure there are plenty of corporate employees to choose from.
The most successful people I know all love their jobs.