Let me clarify.
A Brit tv program did a video based on that song.
A while later, the Brit soldiers in Iraq did a parody of the Brit tv program and did their own video based on that song. (That video is -- or was -- available on putfile.com, too.)
Now, the Dutch soldiers are doing a parody of the Brit soldiers' parody of the Brit tv program.
What I said was the Brits started something -- meaning, they did the first video (tv program). We can only assume that soldiers from other coalition parties will do their versions of the video.
Aha! now I understand...I just saw it too, less funny though!