[mwyounce]

The Black American Express card was one of those urban legends that became real:

http://www.snopes.com/business/bank/blackcard.asp

[Vision Thing]

The Black American Express card was one of those urban legends that became real.

Based on this article, AMEX didn't 'keep it real' for too long. As others on this board would say: "He's dead, Jim."

However, you have to hand it to AMEX. As the Snopes article mentions, they tried to capitalize on an urban legend instead of being the victim of it.