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Ugly Men Called In For Drinks Firms Ads
Yahoo News ^ | July 27, 2005 | Staff

Posted on 07/27/2005 8:57:01 AM PDT by MadIvan

Drinks companies have been ordered to use uglier men in their advertising campaigns.The Advertising Standards Authority believes "balding" and "paunchy" men would be less likely to encourage women to drink to achieve social success.The new advertising code stresses that links must not be made between alcohol and seduction.

A campaign for popular sparkling drink Lambrini has become the first to fall foul of the new rules.

The Authority objected to a poster which showed three women "hooking" a slim, young man in a parody of a fairground game.

The industry regulator instructed the firm: "We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.

"In its current form we consider that the ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls.

"If the man was clearly unattractive, we think that this implication would be removed from the ad."

Lambrini owner John Halewood said the Authority should not be in the business of defining who was and was not unattractive enough to star in ads.

He said: "It makes some very understandable rulings to encourage sensible drinking but we're not sure they're qualified to decide for the nation who's sexy and who's not.

"Sexual attraction is happily one of the few things in life that can't be governed."


TOPICS: Culture/Society; Foreign Affairs; Government; United Kingdom
KEYWORDS: drinks; ugliness
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Fortunately the alcohol itself is seductive enough to some of us.

Regards, Ivan


1 posted on 07/27/2005 8:57:01 AM PDT by MadIvan
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To: Semper911; lutz; Laurita; Deetes; Barset; fanfan; LadyofShalott; Tolik; mtngrl@vrwc; ...

Ping!


2 posted on 07/27/2005 8:57:30 AM PDT by MadIvan (You underestimate the power of the Dark Side - http://www.sithorder.com/)
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To: MadIvan

The Australians have a corner on this trade. They sell their beer in really big cans...


3 posted on 07/27/2005 8:58:30 AM PDT by Eric in the Ozarks (Scratch a Liberal. Uncover a Fascist)
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To: MadIvan

Makes you feel kinda sorry for those who don't drink.


4 posted on 07/27/2005 8:58:32 AM PDT by mlc9852
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To: MadIvan

Can we get bloated, bitchy, snarling women in the femine hygene comemrcals too?


5 posted on 07/27/2005 8:59:01 AM PDT by pikachu (What if there were no more hypothetical questions?)
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To: MadIvan
They should use fat ugly skanks that become more beautiful as the commercial goes on.
6 posted on 07/27/2005 8:59:33 AM PDT by DainBramage
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To: MadIvan

May as well use uglier men...it really makes no difference though...cuz the more a person drinks, the better the other looks anyways!!


7 posted on 07/27/2005 8:59:35 AM PDT by petpeeve
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To: MadIvan
Don't ping me, I ain't ugly!


8 posted on 07/27/2005 9:00:07 AM PDT by Revolting cat! ("In the end, nothing explains anything!")
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To: MadIvan
I think I've found a new career!!!!
9 posted on 07/27/2005 9:00:16 AM PDT by Forrestfire
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To: dead

This mightn't be a candidate for a great title. Impenetrable, yes; great, no.

Dan


10 posted on 07/27/2005 9:00:23 AM PDT by BibChr ("...behold, they have rejected the word of the LORD, so what wisdom is in them?" [Jer. 8:9])
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To: MadIvan

11 posted on 07/27/2005 9:00:50 AM PDT by Revolting cat! ("In the end, nothing explains anything!")
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To: MadIvan

I have it on good authority that middled aged, balding men are, indeed, quite sexy...

I, of course, am referring to my wife...


12 posted on 07/27/2005 9:01:16 AM PDT by tje
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To: MadIvan
encourage women to drink to achieve social success

So thats how a girl gets up the ladder...man why didn't I know that???
13 posted on 07/27/2005 9:02:15 AM PDT by PaulaB (An appeaser is one who feeds a crocodile .. hoping it will eat him last--Winston Churchill)
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To: Revolting cat!
Don't ping me, I ain't ugly!

LOL
14 posted on 07/27/2005 9:03:00 AM PDT by PaulaB (An appeaser is one who feeds a crocodile .. hoping it will eat him last--Winston Churchill)
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To: MadIvan

Woo hoo! Hollywood, here I come!


15 posted on 07/27/2005 9:03:01 AM PDT by rarestia
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To: DainBramage

hahahahaha...

"Beer Goggles"


16 posted on 07/27/2005 9:03:26 AM PDT by Lord_Baltar
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To: MadIvan

C'mon, this has got to be Scrappleface, right?

The Onion?

You know it's bad when reality is indistinguishable from comedy...


17 posted on 07/27/2005 9:03:51 AM PDT by Kommodor (Is it just me or has the Fourth Estate become the Fifth Column?)
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To: PaulaB
But my twin brother, he be ugly!


18 posted on 07/27/2005 9:04:14 AM PDT by Revolting cat! ("In the end, nothing explains anything!")
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To: MadIvan
Ugly Men Called In For Drinks Firms Ads

Kewl. I've been thinking about pursuing a new career.

19 posted on 07/27/2005 9:05:46 AM PDT by dirtboy (Drool overflowed my buffer...)
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To: MadIvan
I may not be overweight , balding or middle aged but I certainly am unattractive to women.
20 posted on 07/27/2005 9:06:46 AM PDT by CzarNicky (The problem with bad ideas is that they seemed like good ideas at the time.)
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To: MadIvan; Dashing Dasher

Perhaps RWOS need to give an opinion here, Dash.


21 posted on 07/27/2005 9:06:48 AM PDT by Jersey Republican Biker Chick (People too weak to follow their own dreams, will always find a way to discourage yours.)
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To: MadIvan

Ivan, Are you familiar with Kurt Vonnegut and his "Handicapper General" character? Reminds me of this.


22 posted on 07/27/2005 9:06:49 AM PDT by GVnana
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To: BibChr

I think there's a bit of Britishisms going on in the title. "Drinks firms" for one.


23 posted on 07/27/2005 9:07:18 AM PDT by dead (I've got my eye out for Mullah Omar.)
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To: MadIvan


24 posted on 07/27/2005 9:07:29 AM PDT by KarlInOhio (Bork should have had Kennedy's USSC seat and Kelo v. New London would have gone the other way.)
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To: MadIvan

Those lying bastids! They told me I could get my acting foot in the door by doing those commericals. Now I know all they wanted me for was my looks.


25 posted on 07/27/2005 9:07:38 AM PDT by Rebelbase (Mexico, the 51st state.)
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To: dirtboy

Seriously...

I mean how are they gonna find all the fat, ugly, balding guys who like to drink...?

:)

"I picked the wrong day to quit drinking"


26 posted on 07/27/2005 9:07:43 AM PDT by Lord_Baltar
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To: MadIvan

It's always nice to see people openly admit they're bigots. It just makes me even less willing to go along with political correctness in other areas.


27 posted on 07/27/2005 9:08:38 AM PDT by Dont Mention the War (John Bolton for White House Press Secretary!)
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To: tje
I have it on good authority that middled aged, balding men are, indeed, quite sexy...

I, of course, am referring to my wife...

Your wife is a middle aged balding man?!!!!??

28 posted on 07/27/2005 9:08:51 AM PDT by DainBramage
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To: MadIvan

Does the "beer goggle" effect apply to women, too?


29 posted on 07/27/2005 9:09:16 AM PDT by Disambiguator (Making accusations of racism is the last refuge of a scoundrel.)
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To: MinuteGal; Bahbah
SO much for the "hotties" and the toddies!
30 posted on 07/27/2005 9:09:18 AM PDT by hoosiermama (Mr and Mrs Wilson III were both working UNDERtheCOVERS!)
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To: Revolting cat!
Wow..you need to tell your brother..this job is for him!!! That could keep a girl from drinking for success for sure....


31 posted on 07/27/2005 9:10:09 AM PDT by PaulaB (An appeaser is one who feeds a crocodile .. hoping it will eat him last--Winston Churchill)
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To: RandallFlagg

Ping!




.....oh!


32 posted on 07/27/2005 9:10:18 AM PDT by RandallFlagg (Roll your own cigarettes! You'll save $$$ and smoke less!(Magnetic bumper stickers-click my name)
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To: BibChr; dead
This mightn't be a candidate for a great title. Impenetrable, yes; great, no.

'For' and 'In' are in reversed order, I believe.

/ComprehensionNazi voice

33 posted on 07/27/2005 9:10:23 AM PDT by headsonpikes ("The U.S. Constitution poses no serious threat to our form of government.")
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To: DainBramage

Oh man, you need to put a warning on posts like that...

I've got coffee all over my keyboard now...

And, I'm gonna be smelling coffee all day


34 posted on 07/27/2005 9:10:25 AM PDT by Lord_Baltar
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To: DainBramage

Let me rephrase that....


35 posted on 07/27/2005 9:11:07 AM PDT by tje
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To: MadIvan
Ugly Men Called In For Drinks Firms Ads


36 posted on 07/27/2005 9:14:07 AM PDT by reagan_fanatic ("We must be tolerant and understanding of those trying to blow us to pieces" - Ted Kennedy & Co.)
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To: MadIvan

I am always amazed at how stupid they think we are. Because of course no one EVER makes fun of commercials!

No, some non ugly person tells us to buy something and we lose all control of our faculties and buy it.

If it worked that way, big business would do backflips and Madison Avenue would be paved with gold :)


37 posted on 07/27/2005 9:15:08 AM PDT by saveliberty (Liberal= in need of therapy, but would rather ruin lives of those less fortunate to feel good)
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To: DainBramage; tje
I have it on good authority that middled aged, balding men are, indeed, quite sexy... I, of course, am referring to my wife... Your wife is a middle aged balding man?!!!!??

Both of you..I'm dieing over here....LOLOL I choked on that one
38 posted on 07/27/2005 9:16:23 AM PDT by PaulaB (An appeaser is one who feeds a crocodile .. hoping it will eat him last--Winston Churchill)
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To: pikachu

Can we get bloated, bitchy, snarling women in the femine hygene comemrcals too?


I don't think we really want to discourage the use of any of those products, but it would make the commercials a lot more fun.


39 posted on 07/27/2005 9:24:10 AM PDT by Boiler Plate
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To: reagan_fanatic

Ouch! That was uncalled for.


40 posted on 07/27/2005 9:26:57 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkes.)
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To: MadIvan
"The Advertising Standards Authority believes balding and paunchy men would be less likely to encourage women to drink to achieve social success."

Which mean women will only have to drink more until the balding paunchy guy looks handsome.

I recall a beer commercial (I think it was Danish) a few years back where a guy is sitting in a bar across from a plain looking woman...and after every drink she became a little more attractive until she was beautiful...and he was sloshed out of his gord.

41 posted on 07/27/2005 9:27:11 AM PDT by CWOJackson
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To: PaulaB

Do I get to fart, also?


42 posted on 07/27/2005 9:30:34 AM PDT by Imani
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To: MadIvan

What they don't contemplate is the fact that the more one drinks the better looking everyone around you gets!


43 posted on 07/27/2005 9:32:50 AM PDT by Pylot
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To: Imani
Of course...whatever it takes to steer us girls away

And I think that would do it!!!
44 posted on 07/27/2005 9:33:19 AM PDT by PaulaB
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To: MadIvan

*Chuckle* I may finally be able to use my "plain" looks to break into acting? Mheh, I'll pass.


45 posted on 07/27/2005 9:39:34 AM PDT by Romish_Papist (A.K.A. TattooedUSAFConservative, new name, same tattoo's.)
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To: MadIvan
The industry regulator instructed the firm: "We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.

Well now, lets see!
Overweight? CHECK!
Middle-aged? CHECK!
Balding? CHECK!
Unattractive? (The wife would argue that point, but if it means additional employment...)CHECK!

Well Damn! That could make me their new spokesman!
When do I get my first paycheck?

46 posted on 07/27/2005 9:43:45 AM PDT by cuz_it_aint_their_money (No nation has ever taxed itself into prosperity. - Rush Limbaugh)
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To: MadIvan

They use men in beer ads?


47 posted on 07/27/2005 9:49:51 AM PDT by Spok
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To: MadIvan

A 2 at 10 is a 10 at 2.


48 posted on 07/27/2005 9:53:57 AM PDT by rattrap
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To: Revolting cat!

OMG...dueling banjos?


49 posted on 07/27/2005 9:58:50 AM PDT by EX52D
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To: tje

Your wife is a middle aged balding man?


50 posted on 07/27/2005 10:09:48 AM PDT by When do we get liberated?
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