You're not to far off. Go to
their website and go to the far right of the screen. You will see a link that says "Merh". Click on it. It will lead you to another link in blue. Click on it. On the left hand of the screen, there will be several links including "home", "Free e-book" and "The Magic of Mehr". You want the very next link. There you will find what they consider to be " the most Divine of all Metaphors". I do not repeat it here because it is so thoroughly objectionable. I provide the links to it only so I am not accused of making this up. These people are sick.