Zhirinovsky is a professional demagogue who made a career out of making scandalous statements. It's hard already to tell to what extent he reflects Kremlin views, and to what extent he simply shows off. He is more like of a grotesque evil clown.
I wonder whether he really believes in what he's saying, or he's doing it just for "noise" and publicity.
I tell you how I see him. His role in Kremlins propaganda machine is to play soft opposition (artificial). Putin aim is to show the Russian society that United Russia is the only reasonable party in Russia. The rest so called oppositionist parties represents extreme views and nobody with head in the right place would not vote or support for them.