Disagree.
Actually it's because they have no serious intellectual positions that Rats are dependent upon one-word (ad hominem) dismissals.
Skilled debaters such as Ann Coulter and Chris Hitchens (at least on his Iraq position) have learned that the best way to quash a liberal leftie Rat is to come out swinging, with better and more potent ad hominems.
Then and only then can one resort to reason.
Because they have come to rely so heavily on one-word dismissals of their opponents, they have few arguments.
And to take your statement of
Actually it's because they have no serious intellectual positions that Rats are dependent upon one-word (ad hominem) dismissals.
a bit further, I believe that it's because they are actually dumber; they're not smart enough to actually put together a well reasoned argument. That's why they rely on chants, slogan, and name calling. They're just too damned dumb to come up with anything else.