But Target can't know for sure that this is because of their stance on Christmas, or because their buyers didn't make good choices about how to stock their stores this year, or because competitors like Walmart and Kohl's are doing a better job of discounting, or because their stupid ads are ineffective in bringing the customers in, or because of nine kajillion other issues that might cause a chain's sales figures to be down. Management has to hear a clamor from angry shoppers that tells them the reason in unmistakeable terms. Otherwise they'll spend years in market research.
Sun says: "They can also tell if stores that acknowledge Christmas make more profits than they do. For instance, Target stocks went down by around 6%."
Capriole says: "But Target can't know for sure that this is because of their stance on Christmas, or because their buyers didn't make good choices about how to stock their stores this year, or because competitors like Walmart and Kohl's are doing a better job of discounting, or because their stupid ads are ineffective in bringing the customers in, or because of nine kajillion other issues that might cause a chain's sales figures to be down. Management has to hear a clamor from angry shoppers that tells them the reason in unmistakeable terms. Otherwise they'll spend years in market research."
You make a great point.
I would say that they have to go hand-in-hand - 1) Complain; 2) Boycott.
We need to complain AND their profits need to go down.
If we complain, but their profits don't go down, they won't care so much; and if profits go down, but we don't complain, they might not know why.
Because of you, I will complain, as well as boycott.
You "done good." :)
I have signed a petition against these stores, as well. I think it's on afa.net.
Some good news:
To view this item online, visit http://www.worldnetdaily.com/news/article.asp?ARTICLE_ID=47634
Tuesday, November 29, 2005
HOLIDAY BLUES
Lowe's listens:
'Christmas trees'
Chain dumps 'holiday' reference
after WND report, complaints
© 2005 WorldNetDaily.com
One day after a WorldNetDaily story brought national exposure, the home-improvement retailer Lowe's dropped references to "Holiday Trees" in favor of "Christmas Trees" only.
As WND reported, a Lowe's store in Austin, Texas, featured a banner that referred in English to "Holiday Trees" but in Spanish said "Christmas Trees."
Banner at Lowe's store in Austin, Texas advertised "Holiday" trees in English, but "Christmas" trees in Spanish
The American Family Association says its supporters contacted Lowe's to express their displeasure.
The company responded in a statement: "To ensure consistency of our message and to avoid confusion among our customers, we are now referring to the trees only as 'Christmas Trees.' We have also removed a banner that read 'Holiday Trees' from the front of our stores."
Lowe's, in fact, issued a press release Nov. 8 touting its selection of "Christmas trees," but in its stores, it took a different tack.
AFA President Tim Wildmon said companies that choose to abandon the national observance of Christmas are finding Americans are not afraid to speak out with their pocketbooks.
"It's good to know Lowe's is a company that listens to their customers, a rarity in today's politically correct retail marketplace," he said.
excerpt