Not if we throw up our hands in defeat, it isn't.
We're making progress. It's slow and steady, but it's progress. These kinds of things don't change overnight. It's got to be incremental. So we take heart in the progress we've made and keep striving to incrementally take more ground in the media wars.
I hereby amend my comment: "That isn't about to change much, but we are making slow progress and must keep pushing."