Well, denying reality IS "pretending". Christ did claim He was God, so if He wasn't, then He was a liar or simply crazy.
Off course, healing sick people, casting out demons, and being raised from the dead is a little tough for ordinary liars and crack pots to pull off.
"Christ did claim He was God"
I thought the closest he came was, "You say that I am."
Jesus preached the Kingdom during their lifetime, what we got was the church.
I "son of God" equals God, then aren't Christians making themselves equal with God?
1 John 3:1-2 Behold, what manner of love the Father hath bestowed upon us, that we should be called the sons of God: therefore the world knoweth us not, because it knew him not. 2 Beloved, now are we the sons of God, and it doth not yet appear what we shall be: but we know that, when he shall appear, we shall be like him; for we shall see him as he is.
Those arent the only choices. What of embellishments of proto-orthodoxy?