I'll never forget when USA Today was first introduced, their sidewalk vending machines were designed to look like TV sets on pedestals. Below the "screen" was the white-on-black motto: "The Nation's Newspaper"
One of the first ones of these I saw had been modified by a smart person with some black paint to read: "The Nation's New pap"
Works for Hannity too, IMHO.
Hannit's "blood-oath" is a bit overdone. Maybe more than a bit, actually.