I had the new Sonata for a week (I review cars, among other things). I liked it a lot. It may not be quite up to the standards of a Camry, but it's a heck of a lot more fun to drive and its quality is close enough that the $$ savings and longer warranty makes it a good deal.
Probably closer to the Accord in "fun to drive" but nicer looking than either Accord or Camry, IMNHO.
Cheers
Jim
They're not there yet, especially in the department of engine NHV specific output and MPG, but they are getting closer.
The other hurdle they have to surmount is resale values.
Well honestly I personally fail to see the appeal of the Camary... its styling is a yawn, and its price is just too high.
If I need a family sedan, I can get one just as reliable for cheaper... or I can get one with more personality for the same of less as well. The Camary in my opinion is out of its market segment... too close in cost to the luxury brands, but not really a luxury vehicle, and too far above the cost of the utility brands for the added extras it gives.
And did I mention.. the styling is forget me always?