In their minds, they are the elite, the only real humans.
The rest, the 'great unwashed' and 'unenlightened' mean nothing to them--less, even than livestock, which can be sold for a profit. The lower class, the sub-humans, exist solely as a useable resource, to be managed, worked, and taxed, and cajoled or even flogged into submission if necessary.
See? That's why it's not capitalism as people are not for sale. A person has ownership of his or her services and enters into a contract freely. Or declines the contract.
:-)