And you know this because you feel it, yes?
I "know" this because I know enough homosexuals to understand the depths of their delusions. They're completely wrapped up in trying to justify their actions.
Now let me turn the question around on you. Does it make more sense for the owners of Lobo's to:
1. Create a storefront screen of "honest" books as part of some vast and expensive conspiracy to a) fool people like us, and b) lure gay guys back into the porn section
2. Are they serious (and deluded) about trying to sell books?
Put me down for the second. The first option is just silly.