[Heyworth]

IIRC, this was not Public Relations 101, this was Lanny Davis media advice 101

Have you ever worked in PR? I've heard this lesson repeated at least since the 1970s.

[A Citizen Reporter]

"Have you ever worked in PR?

In fact, I have. And I had never heard of it, before Lanny Davis.

[oceanview]

I believe there are even some books on this topic, citing the way Johnson and Johnson handled the Tylenol tampering incident - saving the brand and the company.