[oceanview]

a textbook case, its taught in some colleges on the subject:

http://www.personal.psu.edu/users/w/x/wxk116/tylenol/crisis.html

[A Citizen Reporter]

"a textbook case, its taught in some colleges on the subject:"

I'm sure you'll forgive me. Colleges are not the first place I look for guidance, nor are journalists the place I look for truth.