I believe the show is called "I Want That". It looked exactly like a wood shingle.
Those are the ones I saw at the Uni-solar site. I checked it out after the President was there last week. At one point they were doing a flexible fabric that was a solar collecter. Apparently they are so backlogged, that they aren't even going to start selling the 64W roof module until May of 2006, and that's all they'll be selling then.