I think it may be the opposite. Sort of like a tv show that gets a lot of hype for being "cutting edge", and everyone turns in because of curiosity to see the first night - but bombs out after the first episode.
I think a lot of people went to see Brokeback because of curiousity about the "gay" movie.
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I think a lot of people went to see Brokeback because of curiousity about the "gay" movie."
I would go one step further and say that not a lot of people actually did see Brokeback--I think a small % of the population goes to see Brokeback 5+ times, thus driving up its profits.
I don't think anyone's mind on homosexuality has been changed because of Brokeback. The movie preaches to the choir. If you're gay, or you're a pro-gay blue stater, you saw the movie (repeatedly) and praised it. If you're not towing the gay party line, you not only have not seen and given money to the film, but films like Brokeback merely strengthen your resolve to oppose/ignore the gay agenda. Brokeback, like the first series of "legalized gay marriage" in CA and MA, may be a Pyrrhic victory for homosexual activists.