by number of screens, I simply meant that the #1 movie was showing at twice as many theaters as "United 93".
without knowing number of seats etc etc, you really can't measure it but it is an indicator the movie industry uses
Right.
The theatres are out to make money. The # seats and frequency of showings usually reflect the projected audience for the flick. If this projection is accurate, i.e., if there aren't any sold-out shows, I have to wonder if these variables really affect the attendance/rating....
Of course, the random walk-in viewer would ordinarily increase with increased showings/seats, but I suspect this movie doesn't get too many of these....