Skip to comments.N.J. Scraps 2nd Slogan in Less Than Year
Posted on 05/07/2006 12:02:59 PM PDT by freepatriot32
TRENTON, N.J. - New Jersey: We're Not So Good With Slogans.
The state has jettisoned "Come See For Yourself," its second attempt at a tagline in less than a year. It was the product of a statewide contest set up by then-acting Gov. Richard J. Codey last fall, after he rejected a consultant's offering: "We'll Win You Over."
State tourism officials said legal issues led them to scrap the latest slogan, explaining that West Virginia and other states previously used "Come See For Yourself."
"We are proceeding without the slogan. We will revisit the next steps at the end of the year," Karen Wolfe, a spokeswoman for the state Commerce, Economic Growth and Tourism Commission, told The Press of Atlantic City for Saturday editions.
Codey, now state Senate president, dismissed "We'll Win You Over" because he said it reminded him too much of when he was single and asked girls out on a date.
"Come See For Yourself" was the top choice among more than 11,000 telephone and online votes cast by residents for five finalist entries in the contest. Codey unveiled the slogan with great fanfare in January, saying the Garden State's catch phrase "should hint at our true beauty."
But at an annual tourism conference in Cape May County last month, the slogan was absent from all state promotional materials. The slogan is also missing from this year's tourism television commercials, featuring a song by rocker Jon Bon Jovi.
Tourism officials said they won't pick from any of the four other finalists: "Love at First Sight," "The Real Deal," "The Best Kept Secret" or "Expect the Unexpected."
"Come Smell For Yourself"
"where corruption lives"
"avoid like plague"
"Hey, what 'chew lookin' at?"
Nobody can beat Washington's new slogan: "Say WA?"
"New Jersey: We suck so damned much that we spent $300,000 on a slogan campaign, and picked one in the end that we couldn't even use."
If yuh godda pass troo dis dump, dont say we didnt wawn yuh.
"Bring your money, and take a rat home"
New Jersey: Smells better than it used to!
It might be good to tell the ad agencies not to even consider slogans that are half-hearted, or that essentially say "the state is really ok, even though you might think it sucks." Go back to the old "NJ & You Perfect Together".
That's it.!!!!!!!! How will NJ survive without a slogan? < /Sarcasm>
The next politician that spends a nickel coming up with a new slogan should be shot.
Sorry, but can't take credit for this one.
New Jersey: Where Dreams Die Slow and Painful Deaths
"New Jersey: Way Better Than Old Jersey."
"Stay outta Newark."
"New Jersey: We've got to have something worth bragging about."