"If successful it will mark the first time Microsoft has had any intelligences once so ever."
Agreed. if profitable, it will represent their second profitable product (Windows being the first) after an unbroken string of failures. Microsoft is a Utility. They administer the Windows product which is a monopoly. Utilities cannot compete in the marketplace. Ever. Microsoft knows this, but they have to pretend they don't, to deny their basic function as a utility---which is fundamentally illegal. Fortunately for Microsoft, they are so rich they can literally waste billions of dollars on products like Xbox and their stupid operating system for handheld phones without ever achieving a profit.
I guess that is why Bill Gates is a poor man ...