Get a load of the DoD's recommendations for Islamic PCism.
No it is not. I have been in international sales for 30 years and know that the correct word gets your point across. It would be like you calling yourself a New Yorker and me doing the same. Truth is, to my neighbors I refer to you as a damn yankee, and if I wanted to irritate you, I would call you that to your face.
In politics and war, never let the other guy get in his comfort zone.