MTV, still clueless after all these years

The New York Daily News ^ | August 7, 2006 | Stanley Crouch

[.cnI redruM]

Last week, MTV celebrated its 25th anniversary, marking a quarter of a century after having conceived of the first actually new thing in popular television entertainment since "American Bandstand" and "Soul Train."

The music video became a big deal through MTV and not only updated the old "soundies" once shown in movie theaters to feature singers and instrumentalists. It also revolutionized the making of films by acclimating its audience to the extremely fast crosscutting that had been pioneered in television commercials, where the faster the message arrived, the better. In the process, the MTV audience learned to see much more quickly and recognize what sometimes quite surreal montages were saying or what they were alluding to - no small accomplishment.

Of course, that is not the whole story of MTV, which also came to project the most dehumanizing images of black people since the dawn of minstrelsy in the 19th century. Pimps, whores, potheads, dope dealers, gangbangers, the crudest materialism and anarchic gang violence were broadcast around the world as "real" black culture.

At first, far too many black people were taken in by the cult of celebrity and the wealth that came to these gold- toothed knuckleheads and mindless hussies to realize what was happening. The lowest possible common denominator was seen as the norm. The illiteracy and rule-of-thumb stupidity was interpreted as a "cultural" rejection of white middle-class norms.

It was as if these dregs had the same heroic position in our time as the largely uneducated Southern black poor of the civil rights movement. Those Southern black people, like the marvelous Fannie Lou Hamer, proved to this nation and to the world that they not only deserved their constitutional rights, but had something both noble and soulful to add to our American understanding of the richness of the human spirit. We are a much greater nation because of the success of the civil rights movement. As they emerged from beneath the bloody rock of segregation, those Southern black people brought to our national identity a compassion and a bravery of immeasurable value.

Unfortunately, the crabbed thug culture that was popularized through MTV brought nothing big with it other than some paychecks.

Twenty-five years later, Christina Norman is the president of the network - and a black woman with a new problem on her hands. Part of that problem is Lisa Fager, a black woman who is president and co-founder of Industry Ears (industryears.com). Fager is disturbed by an MTV "satire" called "Where My Dogs At?" which has a cartoon figure strongly resembling Snoop Dogg who enters a pet store with two black women walking on all fours with leashes around their necks. At the end of the "parody," they defecate on the floor.

Fager's problem is that the spot was shown at 12:30 p.m. on a Saturday afternoon and will, no doubt, perpetuate among younger viewers the misogynist and dehumanizing images we have become accustomed to in too many rap videos.

That's the way big money goes. We can be sure that Christina Norman will have a simplemindedly liberal justification for the material, but I doubt that Lisa Fager will want to hear it. Nor will the millions of black women who oppose this kind of material and are beginning to rise into the sorts of positions that will make them an influential special-interest group. I don't know how long it will take, but change is on the way.

[Hildy]

Why was this thread resurrected?

[moe1green]

It was resurrected to include some actual facts. There were so many comments, but nobody wrote any facts. Try reading the comment I wrote.

[Ransomed]

I posted on it because I didn’t realize it was of the undead. Sorry.

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