I actually have a very good friend who went to high school with John Basedow. :-)
Does he get a discount now? ;)
You might want to start using Natalie Gulbis's name - with pictures of course.
She's a golfer who has perfect posture as she strides from the tee box to the fairway to the green to whatever.
Just excellent straight back, upright, purposeful stride, confident...right out there leading the way, so to speak.