If they want to be fair, then they should divide the electoral votes along the same boundaries as the popular vote instead of having a "winner take all" system. This "popular vote" scheme is a sham.
If they really wanted to be fair, they should just divide their electoral votes amoung all the candidates equally. To be fair and all.
I don't really see this taking off. Some of the smaller states with larger amounts of electoral votes could really lose their influence if everything just goes to the winner of the popular vote.