Scott Ward Faculty Profile
Scott Ward
Professor Emeritus of Marketing
PhD, University of Wisconsin, 1968; MS, University of Wisconsin, 1966; BS, University of Wisconsin, 1964
Research Areas
Advertising research; consumer behavior; high-technology marketing
Recent Consulting
AT&T Information Systems/Bell Labs, 1987-91; General Mills; General Motors, 1987-1994; Rohm and Haas, 1988-1994; IBM, 1987-present
Current Projects
Organized joint advanced study projects with Asian Institute of Management, Manila, Philippines, to assist small- and medium-sized companies develop business strategies for export marketing.
Academic Positions Held
Wharton: 1980-present (Co- Director, Wharton/PIMS Research Center, 1990-91). Previous appointments: Harvard University; University of Washington. Visiting appointment: Chulalongkorn University, Thailand
Other Positions
Senior Research Associate, Marketing Science Institute, 1978-80; Research Associate, Marketing Science Institute, 1976-78; Research Analyst, Ketchum, McLeod and Grove Advertising Agency, 1962-66; Staff Reporter, Pittsburgh Suburban Community Newspapers, 1959-62
Career and Recent Professional Awards; Teaching Awards Graduate Division Excellence in Teaching Award, 1987-92; Miller-Sherrerd Award for Teaching Excellence, 1994; Undergraduate Division Excellence in Teaching Award, 1984
Professional Leadership 2001-2005
Editorial Board, Journal of Advertising Research, 1984-present
Representative Publications (with F. Webster)
"Organizational Buying Behavior." Handbook of Consumer Behavior Research and Theory. T.S. Robertson and H. Kassarjian, eds. Englewood Cliffs, NJ: Prentice-Hall 1991.
(with D. Stewart)
"Advertising Media Effects." Media Effects: Advances in Theory and Research. J. Bryant and D. Zilman, eds., Lawrence Erlbaum Associates, 1992.
(with L. Light and J. Goldstein)
"Brand Maagement in High-Technology Firms." 1997.
Can't find this on the resume you posted.
I didn't post it in full because I wasn't sure about possible copyright violation. But, hey, go for it!