This Old Heart of Mine is from the Motown album that was severely critisized for not showing the group on the album cover but instead showing a young white couple at the beach.
Gordy later said he thought that showing the Isley Brothers on the cover might inhibit crossover sales.
Kind of sad thinking,really.
Lots of record companies used to do stuff like that, if I recall, Riverman. I remember buying albums by Bobby Hebb and The Marvellettes that did the same thing. In fact, ironically enough, it seems to me that Arthur Conley's "Sweet Soul Music" album managed to avoid having a picture of him. Jeez, imagine our surprise upon finding out that he did not look like Johnny Tillotson!