Ding!!
Hey, even if they didn't go so far as to set Katie up to fail, they still could have had as a primary motivation screwing The Today Show.
They might have even known NOTHING can actually save the evening news broadcast, so give it the old college try and let it die a natural death.
In the meantime, they have gotten SOMETHING for their big bucks, namely lots of buzz and name recognition for the CBS brand.
And they may actually have a shot at the morning show competition now, which, unlike the evening news broadcast, will continue to be a profitable fixture in television for a while.
They might have even known NOTHING can actually save the evening news broadcast, so give it the old college try and let it die a natural death.
In the meantime, they have gotten SOMETHING for their big bucks, namely lots of buzz and name recognition for the CBS brand.
And they may actually have a shot at the morning show competition now, which, unlike the evening news broadcast, will continue to be a profitable fixture in television for a while.
Genius! Karl Rove is working for CBS?!