You'd have to look at it in terms of percentage of capacity, not just look at raw numbers.
If you play in a division with a bunch of big stadiums that are always sold out you get credit for ROAD ATTENDENCE whether any of your fans show up or not.
Merchandise sales is where the fans vote with their money.
SD
Only in areas were folks run around dressed in their Dale Jr hat...and shirt...and pants...and wallet...and socks. Oh, and they have a Dale Jr clock in the dining room, and their fine china is officially licensed by the NFL or NASCAR.